Elevating Pauze: A Digital Transformation
Challenge & Solution
Pauze, a burgeoning lifestyle electronics brand, sought to establish a strong foothold in the Indian market. The brand aimed to increase brand awareness, drive online sales, and optimize its digital presence. Key challenges included:
Brand Awareness:
- Building recognition for a new brand in a competitive market.
- Online Sales: Driving sales through the brand’s website and e-commerce platforms like Amazon and Flipkart.
- Organic Visibility: Improving organic search rankings to attract potential customers.
The Doable Approach
To address these challenges, Doable implemented a comprehensive digital marketing strategy focused on the following key areas:
Brand Building and Sales Activation
- Channel-Focused Acquisition: Leveraged a multi-channel approach, including social media, search engine marketing, and email marketing, to reach the target audience.
- Multi-Channel Attribution: Utilized advanced analytics to track customer journeys across multiple channels and optimize marketing efforts accordingly.
- Target Audience Segmentation: Segmented the target audience based on demographics, interests, and purchase behavior to deliver personalized marketing messages.
- Cross-Channel Remarketing: Re-engaged potential customers who had interacted with the brand but hadn’t made a purchase.
- Customer Lifetime Value (CLV) Marketing: Implemented personalized marketing campaigns to nurture long-term customer relationships and increase customer lifetime value.
SEO Optimization
- Addressed technical issues such as broken links, slow page load times, and mobile optimization to improve website performance.
- Keyword Optimization: Identified relevant keywords and optimized on-page elements like titles, meta descriptions, and content.
- Backlink Building: Acquired high-quality backlinks from authoritative websites to increase website authority.
- Local SEO: Optimized Google My Business listing to improve local search visibility
The Results
Doable’s strategic approach yielded impressive results:
Brand Awareness: Reached over 6 million people in the first 4 months of the campaign.
Online Sales: Generated over INR 25 lakhs in revenue in the first 4 months.
Organic Traffic: Increased website traffic by 12% month-over-month.
E-commerce Performance:
- Achieved an average ROAS of 3+ on Amazon.
- Reduced average CPA to INR 465.
- Improved product rankings on e-commerce platforms.
- Optimized marketing spend to maximize ROI.
