Walkent: Elevating Work-Play Balance: Rebranding Walkent
Challenge & Solution
Walkent, a prominent player in the travel bag industry, approached Doable with the challenge of revitalizing their brand identity. The company sought to enhance brand awareness, solidify their position as a premium lifestyle brand, and create a more cohesive brand experience.
The Doable Approach
- In-depth analysis of Walkent’s target audience, brand values, and competitive landscape.
- Identification of core brand attributes: reliability, versatility, and style.
- Development of a compelling brand story that resonated with the target audience.
- Creation of a strong brand positioning: Walkent: Elevate Your Everyday.
- Definition of brand messaging and key taglines.
- Design of a new, modern logo that symbolizes the balance between work and play.
- Development of a vibrant color palette and a distinctive typography.
- Creation of a comprehensive brand style guide to ensure consistent brand application across all touchpoints.
The Transformation
The rebranding initiative resulted in a significant transformation of Walkent’s brand image:
A New Visual Identity:
- The redesigned logo, inspired by the concept of dawn to dusk, symbolizes the seamless integration of work and play.
A Stronger Brand Story:
- A compelling narrative that highlights the brand’s commitment to quality, functionality, and style.
- A unified brand experience across all customer touchpoints, from packaging to digital marketing..
Leveraging the Golden Circle and Brand Archetypes
To further strengthen the brand’s connection with its audience, Doable leveraged the Golden Circle framework and brand archetypes:
The Golden Circle:
- Why: Walkent exists to empower individuals to live balanced and fulfilling lives by providing stylish, functional, and durable travel solutions.
A Stronger Brand Story:
- How: Through innovative design, premium materials, and a commitment to customer satisfaction, Walkent delivers products that enhance travel experiences.
- What: Walkent offers a diverse range of travel bags and accessories that cater to the needs of modern travelers.
Brand Archetype:
By positioning Walkent as an Explorer brand, the company tapped into the adventurous spirit of its target audience. This archetype resonated with individuals who seek new experiences, embrace challenges, and value personal growth.
By understanding and leveraging these powerful frameworks, Doable successfully transformed Walkent into a dynamic and aspirational brand.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes.